Management

Senior Account Director

Tong Zhou

Tong Zhou is a senior director at SPRG Beijing and heads an IMC team focused on brand reputation management. With solid experience in and acknowledgements from multinational corporations as well as domestic industries, Tong provides a holistic array of solutions to his clients, including strategic counseling, branding, campaign planning, cross-border cooperation and sponsorship, retail marketing and media management.

Tong’s 15 years of experience ranges across a variety of industries, specializing in tech, automotive & motorsports, healthcare & biotech. He supported several brand/product entries into the China market, such as the first Apple Store opening in China, NVIDIA SHIELD China Launch, Spanish import car brand SEAT, the new Beetle Shanghai launch and cross-Asia motorsport promotion for Lamborghini Super Trofeo Championship and Scirocco R-Cup. He has also helped clients develop transition strategies, such as OPPO’s Tier 1 City Reshaping Program, DENZA Re-branding Project and Lamborghini Social Image Development Strategy, among others.

Tong holds a Bachelor’s degree in Mechanical Engineering from Beijing University of Aeronautics and Astronautics. He started his career as a journalist at Computer World China and turned to a PR profession by joining SPRG Beijing office for 5 years. Prior to returning to SPRG, Tong worked in a 4A agency and had shifted the role of a strategic planning director.