General Manager
Stefanie Braukmann
An expert in transforming corporate reputation through brand-building, high-level stakeholder engagement and community outreach, Stefanie brings over 30 years of professional communications experience across Europe and Asia for her clients, of which more than two decades have been spent in Malaysia.
With expertise in areas as diverse as FMCG, retail, telecommunications and automotive, she also has extensive experience in supporting organisations in the tech, e-commerce and public sectors, as well as advising industry bodies and NGOs.
Unlike conventional public relations practitioners, Stefanie is fluent in total brand development and has played a central role in multiple integrated projects involving corporate Identity, advertising, digital and media planning as a core contributor of both strategies and ideas, all of which have enabled her to deliver strong business results for her clients.
In addition to helming SPRG, Stefanie also contributes her expertise through leadership positions in industry and sustainability-focused associations, where she champions corporate responsibility, uplifts communications standards, and supports the development of emerging talent, further strengthening the perspective she brings to her work with clients.
