Nancy has 30 years of experience in the PR industry and has worked with clients from a wide spectrum of sectors, spanning traditional to high-technology industries. She was among a select few to forge a career in the PR profession in Taiwan.
Nancy is particularly adept at corporate image building, issues management and integrated marketing communications. With her expertise in PR and strategic thinking, she has served as the PR consultant of Hope Foundation for Cancer Care, as well as Xinyi Realty Inc. panel member responsible for judging a competition on community improvement. What is more, Nancy’s opinions and insights into the PR industry have won widespread acclaim, both from clients and PR practitioners.
Nancy has an accurate grasp of market trends in Taiwan. Her experiences have enabled her to provide sound advice to clients, regardless of whether they are inexperienced with the Taiwan market or veterans seeking to inject new life into their corporate image.
Prior to joining SPRG, Nancy was the General Manager of the largest independent PR agency in Taiwan.
Nancy graduated from Fu Jen Catholic University with a bachelor’s degree in corporate management.