General Manager

Shufen Tan

Shufen brings to SPRG Shanghai over twenty years of communications experience in Greater China. She specialises in brand marketing and corporate reputation management consultancy, integrating media relations, digital/social communications and event management for companies expanding their business in China.


Based in Shanghai, Beijing and Hong Kong since 1996, Shufen has provided strategic communications counsel and managed campaigns for leading multinational and Chinese corporations spanning the financial, corporate, B2B, consumers, lifestyle, luxury and hospitality industries.


Before joining SPRG, she held senior management positions in several leading international PR agencies based in Beijing, Hong Kong and Shanghai. She has also assumed senior marketing positions of various global events and conference companies.


Shufen holds an executive MBA from the University of Chicago Booth School of Business.