Edwin has more than 25 years of experience spanned across the principal fields of Communications. He started his career in advertising, where he directed the first-ever TV commercial for Triumph that was produced outside of Germany. In journalism with The New Paper, he soon became a controversial columnist who received as much fan mail as he did hate mail.
Edwin today thrives in his field of calling, integrated communications, where he runs an office of 30 practitioners and works with clients at a macro strategy level.
In recent years, he has started SPRG Newsroom and leveraged on his breadth of experience to produce award-winning content for DBS Bank and Singapore Kindness Movement. In a digital age where storytelling is king, Edwin has put his experience to good use in helping clients integrate different channels into cohesive communication campaigns as well as provide business solutions when dealing with a fast-changing landscape.