Director, Strategic Advisory & Crisis Communication
Kevin Tan
With a career spanning over 15 years, Kevin has accumulated a wealth of experience providing strategic counsel across a diverse portfolio of industries and communications disciplines.
His focus is on supporting clients in building their corporate reputation, managing issues, engaging stakeholders and shaping their strategic messaging. Kevin’s knows how to deliver integrated communications campaigns and omnichannel engagement that create impact in an ever-evolving environment.
Backed by a deep understanding of the media, underpinned by a strong network of relations with media, including senior editors and specialist reporters, as well as a knack for shaping narratives and perceptions, he helps clients communicate with clarity, credibility and confidence, be it in high-pressure situations or for long-term brand-building efforts.
Known for his insight-driven approach, Kevin is a trusted partner to clients who are navigating reputational risks and seeking to enhance their visibility. He also writes a monthly column for the feature section of a leading Chinese-language newspaper.
