Senior Vice President

Serine Li

Serine has extensive experience in financial public relations, investor relations and equity research. Furthermore she is a CFA Charter holder.

Prior to joining SPRG, Serine served as an equity analyst as well as the Investor Relations Director at a listed company. She is one of the few investor relations professionals with experience in equity research, public relations consultancy and in-house investor relations.

Leveraging her extensive network with the investment community, Serine offers expert counsel in re-positioning, investor targeting and formulating investor relations strategy to enhance investors’ interest in clients, earning the confidence of clients, many of with whom she has built long-term professional relationships.

Serine has advised on more than 70 IPO projects as well as supported retainers across various sectors including consumer, telecoms, environmental protection, property, banking, resources and transportation. She has supported their efforts with expertise in devising and executing communications programmes for mergers and acquisitions, corporate restructuring, crisis management, anniversary ceremonies and roadshows. She has also assisted clients in winning numerous public relations and investor relations awards.