Management

Chairman

Richard Tsang

Richard Tsang founded Strategic Public Relations Group (“SPRG”) in 1995. Today, SPRG is among the largest PR networks in Asia and the largest PR consultancy in Hong Kong.

 

Richard is heavily involved in the PR industry, as well as education and community services, holding over 70 board, committee and advisory positions in various business, religious, education and non-governmental organisations. He has been the Chairman, APAC Region, Global Development Group of Public Relations Organisation International (“PROI Worldwide”) since 2009, representing partners in Asia on the PROI Board and contributing to the formulation of policies and strategies for aiding development of the network, including information and business exchanges among members.

 

Richard is also a member of the Advisory Council on Food and Environmental Hygiene; member of the Hong Kong Council on Smoking and Health; Executive Board Member of Hong Kong AIDS Foundation; Member, Telecommunications Users and Consumers Advisory Committee (TUCAC), Office of the Communications Authority (OFCA); Council Member of The Hong Kong Institute of Directors; advisor to Hong Kong Public Relations Professionals’ Association Limited; Committee Member of Federation of Hong Kong Industries – Group 18 Executive Committee; and Council Member of Hong Kong Q Mark Council. Richard’s other contributions include serving as Member of the Caring Company Scheme Steering Committee of The Hong Kong Council of Social Service; Trustee of Ocean Park Conservation Foundation Hong Kong; and Vice Chairman of The PR Trust; Directors' Board Member, Hong Kong Dance Company. In China, he is the Permanent Vice Board Chairman of China Shippers’ Association of Ministry of Commerce of the People’s Republic of China, and the Vice Board Chairman of Shanghai Foreign Economic Relations & Trade Commission – Council of “World Market”.

 

Keen to give back to society, in late 2014 Richard set up Strategic CSR Network Limited, a non-profit-organisation dedicated to linking different parties including corporations, NGOs/charities and volunteers together to serve underprivileged communities in Hong Kong. With respect to the religious community, he is a Board Member of Hong Kong Bible Society and Treasurer of The Methodist Church, Hong Kong.

 

Richard has received 23 awards for his professional and personal accomplishments, including 2003 Young Entrepreneur Award, part of the DHL/SCMP Hong Kong Business Awards; The Excellence in Achievement of World Chinese Youth Entrepreneurs 2009 from Yazhou Zhoukan and World Federation of Chinese Entrepreneurs; Asia Pacific Entrepreneurship Awards 2009 and 2016 – Outstanding Entrepreneur Awards, from Enterprise Asia; Outstanding Individual Achievement, bestowed during the 2012 Asia-Pacific SABRE Awards – the first Chinese winner in the history of the Awards; and the recipient of the Distinguished Professional of the Year Award at the 3rd Hong Kong Public Relations Awards 2016, organised by Hong Kong Public Relations Professionals' Association. Richard has also been included in The 50 Most Influential People in PR of Asia Power List 2014, prepared by PRWeek Asia, as well as PRWeek’s Global Power Book 2015, 2016 and 2017, which respectively outlines the top 500 and 350+ most influential professionals in the PR world. He is the only agency owner in Hong Kong to be included in the latter two listings. In addition, Richard is a select member of 2015 Debrett’s Hong Kong 100 – The 100 Most Influential People in Hong Kong, and The Holmes Report’s Innovator 25 Asia-Pacific 2016. And in 2017, he was named “Agency Leader of the Year” by Mumbrella Asia. More recently, Richard was honoured with the Silver Stevie® Lifetime Achievement Award, part of the 2018 International Business Awards®.

 

Richard’s professional achievements are well recognised in China as well. He is a recipient of the 2006 China Enterprise Award for Creative Businessmen from China Marketing Association and China Enterprise News; The 3rd Outstanding Leader of Reform in a Chinese Enterprise Award from the Institute of Industrial Economics of Chinese Academy of Social Services and the China Development Research Institution, et al. (2006); and 2008 Great Wall Patriotic Contribution Award. Richard has also been included among the 2008 Outstanding Leaders of Reform & Innovation by the China International Economic Development Research Centre; 2009 The Most Outstanding Professionals in the Public Relations Sector by the PRC Management Science Research Institute and the Association for the Promotion of Competitiveness of PRC Enterprises; and Outstanding Contributors to Social Harmony in China by Association for the Promotion of Trade of China in 2009. Still other accolades that have been conferred on Richard include Outstanding Business Innovators in China 2009 by China Enterprise Innovation Forum Organising Committee and Top 10 Outstanding Leaders in Brand Building in China by China United Business News Agency et al. in 2010.

 

A graduate of The Chinese University of Hong Kong, Richard majored in Journalism and Communication. As an avid supporter of education, he has been a part-time lecturer at the School of Journalism and Communication, The Chinese University of Hong Kong, since 1994, covering such subjects as Financial Public Relations and Investor Relations, which are part of the undergraduate and master degree curriculums. He is the Adjunct Professor of The Hang Seng University of Hong Kong. Richard is an advisor to the communication schools of other universities as well, and has offered more than 100 university students with internships at SPRG. Richard is also the co-author of Public Relations Theory, published by Commercial Press Hong Kong Limited.