Industries & Services

Industries & Services

Search Engine Marketing


A catch-all term associated with PPC advertising, Adwords, Google Ads or Search Ads — refers to the paid efforts in gaining website traffic by placing ads on search engines. SEM services put your brand and product solutions on the frontline by enabling its ads to appear exactly on the search engine results page where users search with an intent. Unlike search engine optimisation (SEO), the return-on-investment for SEM is measurable, where brands, for example, consistently see their ad clicks convert into a desired action. SEM services improve targeting of potential customers, boosts conversions, cuts and increases ROI.